I worked as an independent designer for a startup 'Healiance', a start up based in Seoul, South Korea that connects foreign patients to medical centers in South Korea. Many potential clients abroad seek for Korean medical centers for cosmetics, plastic surgery, and healthcare, and Healiance is a company that help clients find the right medical clinic for their need.



I recognized that the website needed a strong, clean, and professional look to satisfy Healiance's first impression to many potential clients. I wanted the design to be based on a white color base as I thought it most likely represents the color of clinics and the medical community, with representations of natural aspects to give a calming sensation in reaction to the website especially for clients in search for cosmetic clinics.


Working with a small team, Healiance gave me the first opportunity to brand a public website. The progress leading up to building the website involved researching other company websites involving the same business model and developing wireframes that could emphasize what Healiance does better and a website that could be easily navigable.

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